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Chic is a luxury fashion brand, well-known in gulf countries for its best quality products, meticulous designs and trusted online shopping website.
Chic as a Brand, was established in 1997, as an in-house designed brand specializing in leather goods and accessories, produced in different parts of the world. We opened our first outlet in Dubai, and rapidly expanded to more fashion stores across the UAE over the next few years.
Our Mission:
To be a brand that blends tradition, modernity and innovations, defines style and luxury delivered with excellence.
Our Vision:
To be a recognize regional luxury fashion brand.
Our Values:
EXCELLENCE
SYNERGY
INTEGRITY
INNOVATION
PASSION
RETAIL EXCELLENCE
DUBAI SERVICE EXCELLENCE SCHEME (DSES)AWARDS
Awards & Achievements
Department of Economic Development initiated the establishment of the Dubai Service Excellence Scheme (DSES) in the Year 2002. DSES aims to promote excellence in customer service standard in private sector and recognize businesses that offer excellent service for their customers. The scheme is designed to differentiate businesses through a reputation of service excellence based on customer-focused and quality driven culture. Chic Shoes has won consecutive DSES awards for its exceptional service over the years.
Chic opened a branch in Marina Mall AbuDhabi - UAE
2024
Marina Mall Abudhabi
Chic opened a branch in West Walk - Qatar
2023
Qatar West Walk
Chic opened a branch in Doha Festival City Mall - Qatar
2023
Doha Festival City Mall
Chic opened a branch in Kalba Waterfront Mall - UAE
2023
Kalba Waterfront Mall
Chic opened an Outlet in City Center Al Zahia - UAE
2021
City Center Al Zahia
Chic Outlet in Al Araimi Boulevard - Oman
2019
Al Araimi Boulevard
Chic opened outlet in Manar Mall - UAE
2019
Manar Mall
2017 CYCLE DUBAI SERVICE EXCELLENCE SCHEME
2017
Best Performance Award by Tamaris
Chic Bawabat Al Sharq Mall - UAE
2017
Bawabat Al Sharq Mall
2016 CYCLE DUBAI SERVICE EXCELLENCE SCHEME
2016
Winner of the Best Performing Brand
2015 CYCLE DUBAI SERVICE EXCELLENCE SCHEME
2015
Best Performance Award by Tamaris
Chic opened outlet in Muscat Grand Mall - Oman
2012
Muscat Grand Mall
Chic opened a new branch in Al-ain Mall - UAE
2011
Al Ain Mall
Chic opened Outlet in City Center Mirdif - UAE
2010
City Center Mirdif
Chic opened Outlet in Dalma Mall AbuDhabi - UAE
2009
Dalma Mall
Chic opened a branch in The Dubai Mall - UAE
2008
The Dubai Mall
Chic opened an Outlet in Dubai Festival City - UAE
Chic