Amidst a reported 51% order volume growth in FY2021, vis’-s-vis the previous financial year the fashion E-commerce domain has seen a predictable upsurge. The home shopping experience, Post Covid lull in the market, Home deliveries, and shopping from the comfort of one’s home are a few factors that contributed directly to the northward trend. People stick to online shopping as the inertia sets in. Yet another often overlooked factor is that websites are selling a variety of high-quality products, that are returnable/ exchangeable if not found good – no questions asked.

While we celebrate the trend there’s no overlooking the fact that there have been drivers to this trend. The E-Com Retail companies that trusted the times and fore-saw the increasing trend of online shopping, pumped in money and efforts at the right time to give the needed push to the industry.Getting Started - This was also the time when whole world was under curfew & had no access to fashion products. Then Amit Roy & Mamta Roy Co-founded Odette – the women's wear fashion website. The idea was to bring hi-fashion to the doors of women. The husband and wife duo decided upon B2C plus D2C model to be able to penetrate the market deeper and get closer to the customer.

Indian Clothing, Ethnic Wear for women, Western Clothing, Jewellery, Accessories, Bags,