The so-called Yan Chuang, Yan' means development and 'Chuang' means creation. The meaning of the establishment of Van Chuang is precisely the combination of development and creation. It is precisely because of the original intention of Yan Chuang's establishment. As a result, an excellent
team such as Sesame Sauce Club was derived, which enabled the company to achieve a counterattack in 2021.
Yanchuang Culture is a cultural and creative industry chain company committed to building China's original IP. The company was founded in 2017, and in 2019, the blind box tide play market of the human bureau has successively launched MIO dessert cat, EMMA secret forest, ALICE gifts and other blind box series products that are popular in the market.
The company, formerly known as Guangzhou Youqi Culture, established in 2008, has been responsible for the design, development, processing and production of IP derivatives for well-known enterprises and brands such as Tencent, Netease, China Mobile, Wanda Cinema Line, and China Film Co., Ltd., and has strong derivatives research and development genes.

The so-called Yan Chuang, Yan' means development and 'Chuang' means creation. The meaning of the establishment of Van Chuang is precisely the combination of development and creation. It is precisely because of the original intention of Yan Chuang's establishment. As a result, an excellent
team such as Sesame Sauce Club was derived, which enabled the company to achieve a counterattack in 2021.

• Blind Box Series.
•  Building Blocks
• (EMMA&TOPTOY cobranding)
• IP Accessories (plush toys,
• board games, houseware, pins, key chains, puzzles, etc.)
• IP licensing (games, toys, TV shows, daily supplies, jewelry,houseware, gifts, etc.)
• IPS: Luckyemma Series(80% Turnover). MIO Series.Alice Series.MISYA Series + Zura Series.JOVA Series.Others:Obscure Mountains,.RUBY MIRAGE Fifi Fairy Tale,.MANA Series